WhatsApp Campaigns: A Masterclass for MENA Sellers
Boost your COD sales with WhatsApp campaigns. Segmentation, templates, timing, and automation that produce 98% open rates.
eGrow Team
April 4, 2026 · 6 min read
WhatsApp campaigns routinely outperform email and SMS by 5-10x in the MENA region. This masterclass shows you how to launch a winning campaign, from audience segmentation to template approval.
1. Segment your customer base
Split your list into: new customers, repeat customers, abandoned carts, and dormant. Each needs its own message angle.
2. Draft a compliant template
Meta approves templates that are transactional or utility-focused. Marketing templates work but require opt-in.
3. Time your send
Best results: 7-9 PM local time Sunday-Thursday. Avoid Friday mornings across MENA.
Stop losing orders. Run your entire e-commerce operation from one place.
eGrow is the end-to-end operations platform for D2C and COD e-commerce — order confirmation, multi-carrier dispatch, multi-warehouse inventory, AI agent, multi-channel inbox, COD reconciliation. Live on your data in 15 minutes.
Written by
eGrow Team
Helping MENA e-commerce merchants automate, scale and ship more orders every day.
