Looking for a 360dialog alternative? Here's the honest side-by-side.
360dialog sells WhatsApp Business API access as infrastructure — you build the application layer. eGrow is the full application: WhatsApp Business API plus inbox, AI agent, COD workflows, carrier dispatch and multi-channel — all included. Honest side-by-side below.
Choose eGrow when WhatsApp is just one of the channels you sell on. One inbox covers WhatsApp, Instagram, Facebook and TikTok, the AI agent answers in 14 languages grounded on your catalog, and the commerce stack (COD confirmation, carrier dispatch, returns, call center) is built in — not bolted on.
Choose 360dialog when you have an engineering team and want raw, reliable WhatsApp Business API access at infrastructure-grade pricing — you bring your own CRM, inbox, AI and automations. It's a different category from a full-stack platform like eGrow.
Green check = full · amber dash = partial / 3rd-party required · red cross = not supported
| Feature | eGrow | 360dialog |
|---|---|---|
| WhatsApp & messaging | ||
| WhatsApp Business API access | ||
| Multi-agent shared inbox (built-in) | ||
| LLM AI agent grounded on catalog | ||
| Bulk WhatsApp campaign UI | ||
| Instagram, Facebook, TikTok inbox | ||
| Meta Business Partner | ||
| E-commerce operations | ||
| Native COD confirmation workflow | ||
| Auto-assign orders to agents | ||
| Carrier dispatch (label printing, manifests) | ||
| Returns reconciliation | ||
| Pipeline & deal tracking | ||
| Built-in call center | ||
| Automation & AI | ||
| Visual flow builder (no-code) | ||
| Conditional logic & branching | ||
| LLM AI agent grounded on catalog | ||
| Pre-built commerce templates | ||
| Webhooks & REST API | ||
| Connectors | ||
| Total integrations (out of the box) | 70+ | API only |
| Shopify / WooCommerce native | ||
| Major shipping carriers native | ||
| Facebook / TikTok Lead Ads native | ||
| Pricing model | ||
| Transparent monthly tiers | ||
| Pass-through WhatsApp fees at Meta cost | ||
| 7-day money-back guarantee | ||
| Inbox + CRM + automations bundled | ||
The big difference: what's bundled vs what's an add-on.
Some enterprise teams use 360dialog as raw infrastructure under a custom-built CRM, and adopt eGrow only for specific verticals (e-commerce brand, support team). If you already have a 360dialog WABA, we can typically migrate the number to eGrow's direct Meta Business Partner integration without disruption.
They sit in different categories. 360dialog is a WhatsApp BSP — pure infrastructure that gives you raw API access; you bring your own CRM, inbox and automations on top. eGrow is a full-stack commerce CRM with WhatsApp Business API built in, plus inbox, AI agent, automations, COD operations and carrier dispatch. If you have an engineering team building your own UI on top of WhatsApp, 360dialog is great. If you want the whole stack out of the box, eGrow.
Only if you build everything else yourself — inbox, agent routing, AI, automations, COD pipelines, carrier integrations. 360dialog provides the API gateway; the application layer is your responsibility.
On the raw API line item, 360dialog can be cheaper because you're paying for infrastructure only. Once you add a CRM, an inbox tool, an AI bot, an automation engine and carrier integrations, the total typically exceeds an eGrow bundled plan. The right comparison is: 'infra + your build' vs 'full platform'.
In some setups, yes — eGrow integrates with the WhatsApp Business API directly as a Meta Business Partner, so you don't need a separate BSP. If you already have a 360dialog WABA, migration to eGrow's direct integration is supported.
360dialog is well-respected infrastructure with a long BSP track record and a clean cloud API offering. eGrow uses Meta's official Cloud API directly as a Meta Business Partner, which is the same underlying source.
eGrow exposes webhooks and a REST API for events, conversations and orders — enough for most application use cases. If you need raw WhatsApp Cloud API access to build a completely custom UI, 360dialog (or Meta's Cloud API direct) is a more natural fit.
See eGrow live on your real data in 15 minutes. We'll set up your stores, carriers, WhatsApp and AI agent on a screen-share — free.
